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A doctor on our call had a patient walk in on a Monday with a broken front tooth. Not a new problem. She had bonded that lateral before. More than once. His canine was crashing into it every time he closed. So the bonding kept coming off, and this time the tooth itself fractured. He is 82. She gave him two options. She could crown the lower tooth that was doing the damage, and warned him that might turn into a root canal. Or she could move it out of the way with aligners and make room for the...
A doctor on our call kept sharpening her script. She explains wear. She explains recession. She shows old scans next to new ones. She asks what the patient wants for their teeth in ten years. Patients nod. Then they defer. She thought her communication was the problem. Then she told me how her office collects. Cases are about four thousand dollars. Half up front. The rest inside two or three months. No monthly option. That is not a communication problem. I asked her a question. Someone offers...
A doctor on our call said something I think about a lot. She told us her consult is good. Her financing is good. Patients say yes. Then the ClinCheck lands in her inbox and she freezes. She scrolls through the movements. She tries to remember what to look for. It looks fine, so she approves it. And then she feels sick. Because she has no idea what she just approved. Her words: "I feel like I don't know what I don't know." That is the real bottleneck for most doctors. Not the pitch. The plan....