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When Anna Singh graduated from dental school, she had no idea what came next.No mentor lined up. No plan for how to actually run a practice. Just a degree and a chair waiting for her at a Heartland practice. What changed everything was one comment from her dental assistant."If you can do the dentistry, I will sell the dentistry for you."That single line reframed how Anna thought about her job. She had assumed being a great clinician was enough. It wasn't. The assistant had something Anna...
Dave Gaspar didn't grow up wanting to run a DSO. He grew up in Arizona wanting to be a baseball broadcaster. Listened to Vin Scully every night. Got a communications degree. Worked in radio. Left when he realized small towns and small paychecks weren't the plan. He ended up in veterinary practice management. Then dentistry. And somewhere in between, a few doctors took him into the back of their practices and showed him what the job actually looked like from inside an operatory. That stuck. ow...
There is a moment that happens in almost every aligner case. The patient leaves your office motivated. They have their trays. They know the rules. Twenty-two hours a day. Remove to eat. Clean before reinserting. And then real life happens. They grab lunch at their desk. They do not have a toothbrush. So they rinse with water, put the tray back in, and keep going. Happens at dinner. Happens at happy hour. Happens every single day for the length of their treatment. You already know what that...