Your patients don’t care about your certs


I remember the day I told a patient I had trained with some of the best educators in dentistry.

She smiled.

Then she asked if I could fix the gap in her front teeth.

That was the moment I realized something most dentists figure out too late.

Your patients do not know what Spear is. They do not know Kois. They have never heard of Pankey or Dawson. And even if they had, it would not change their decision to say yes or no to treatment.

What they care about is simple. Do I trust this person? Do they get me? Can they fix my problem?

That is it.

I have watched dentists spend tens of thousands of dollars on CE and still struggle to close a single aligner case. Not because they lack skill. Because they never learned how to make a patient feel confident in saying yes.

Confidence in treatment starts before you ever pick up a scanner. It starts with how you present the case. How you explain the outcome. How you make the patient see themselves in the result.

That is the gap most dentists never close.

Here is the thing though. I am heading to the Spear Summit next week.

And I mean this: I am pumped. The caliber of doctors in that room is no joke. Spear puts together some of the sharpest clinical minds in dentistry and I am going to soak up every second of it.

But I will be honest with you. I am going in with one question on my mind.

What is everyone going to do when they get home?

Because I have seen this pattern too many times. The energy in the room is electric. Doctors are fired up. Pages are filled. Then the week after, it is back to the same schedule, same systems, same results.

Inspiration without a plan is just a really expensive vacation.

I want to talk to the doctors who are going there with a different mindset. The ones who already know what they are walking away to implement. Not someday. Week one.

If you are going to be at Spear Summit, find me. I want to hear your plan. And I will report back here on what I learn from the doctors who actually show up ready to move.

Talk soon,

Dr. Avi

P.S. If you're looking to take an actionable course where you will learn how to get started with clear aligners, even if you've never done a case, we have a few spots left at our two-day course in Austin. Docs ask me all the time: "How is this course different from others?" The answer is simple: you will actually get an ROI on it faster than any other course you've taken to date. If you don't believe me, check out the video testimonials here on the site.


Video of the Week

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In this video, I share my experience with a $9,249 implant continuing education course that left me disappointed. I was in a dark place mentally and thought investing in further education would help. I believed implants would be the game-changer I needed. Join me as I discuss what went wrong and offer advice for other dentists considering similar courses.


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