Your pitch is fine. Your payment plan isn't.


A doctor on our call kept sharpening her script.

She explains wear. She explains recession. She shows old scans next to new ones.

She asks what the patient wants for their teeth in ten years.

Patients nod. Then they defer.

She thought her communication was the problem.

Then she told me how her office collects.

Cases are about four thousand dollars.

Half up front.

The rest inside two or three months.

No monthly option.

That is not a communication problem.

I asked her a question.

Someone offers you a piece of equipment for your practice.

Two grand today, two grand in six months.

Or ninety dollars a month.

Which one do you say yes to?

You know the answer. So do your patients.

On a four or five thousand dollar treatment, the financing is the special sauce.

Not the speech.

If the front desk is not leading with a monthly number, you are behind before the conversation starts.

Patients are not weighing your explanation.

They are weighing what they have to pay this week.

Go look at what your office actually offers.

Not what you assume it offers.

We break down the financing conversation and the exact numbers to hand the front desk inside Aligner Blueprint, along with monthly coaching calls and case reviews before you start treatment...

We have some spots available this month to join Aligner Blueprint - get in if this resonated.


Video of the Week

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-Dr. Avi


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