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A patient recently paid more for treatment… and didn’t blame me for it. He came in with crowded teeth and an unbalanced bite. During the exam I pointed out a few cracks forming in his molars. Nothing catastrophic yet, but the bite was clearly putting stress on those teeth. I explained the bigger picture. If we balanced his bite with aligners, we could likely prevent those cracks from getting worse. If we did nothing, the chances of future fractures were high. He listened. Then he said he...
I recently met with the CEO of a DSO with over 100 locations. And I walked away with a few realizations that most dentists don’t think about. Not every DSO is bad. But every DSO is different. Dentists love to generalize. “DSOs are corporate.” “DSOs don’t care about doctors.” “DSOs only care about numbers.” Some do. Some don’t. The real issue isn’t whether DSOs are good or bad. It’s whether you’ve done the work to understand how a specific one operates. If you’re considering working for a DSO...
Hey Doc, In today’s competitive landscape, the question isn’t whether you should offer clear aligners—it’s when you should hit the gas on your marketing spend to capture the market.Most GPs and DSOs make the same expensive mistake: they try to buy growth before they’ve built a foundation.Marketing is an amplifier, not a fix.If your internal case acceptance systems are underperforming, spending on ads only amplifies those inefficiencies. You end up spending more on patient acquisition than you...