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I remember the day I told a patient I had trained with some of the best educators in dentistry. She smiled. Then she asked if I could fix the gap in her front teeth. That was the moment I realized something most dentists figure out too late. Your patients do not know what Spear is. They do not know Kois. They have never heard of Pankey or Dawson. And even if they had, it would not change their decision to say yes or no to treatment. What they care about is simple. Do I trust this person? Do...
One of the things I get asked a lot by dentists is: "Does social media actually matter for a dental practice?" The answer is yes — but only when it’s done the right way. Some dentists are already doing this incredibly well. Doctors like Joyce the Dentist, Dr. Tejas Patel, Dr. Jordan Brown and Dr. Joy are great examples. They’re not just posting random content. They’re using social media to clearly communicate three things: • Who they are• Why they do what they do• How they help patients...
I recently met with the CEO of a DSO with over 100 locations. And I walked away with a few realizations that most dentists don’t think about. Not every DSO is bad. But every DSO is different. Dentists love to generalize. “DSOs are corporate.” “DSOs don’t care about doctors.” “DSOs only care about numbers.” Some do. Some don’t. The real issue isn’t whether DSOs are good or bad. It’s whether you’ve done the work to understand how a specific one operates. If you’re considering working for a DSO...