Why most practices blend in


Most practices look the same.

They take insurance, modify treatment to fit coverage, and neglect what is truly best for patients.

That is why so many dentists get compared to the office next door.

If you want to stand out, you need to differentiate.

Here are 3 simple levers for differentiation:

1. Offer what you believe in. Even if it is not popular. Patients can feel when you truly believe in your treatment.

2. Hyper focus on the patient experience. From the first phone call to the moment they walk out the door. One doc I worked with had his team greet patients by name from caller ID and it completely changed the tone of every appointment.

3. Work on your team. Your systems are only as strong as the people behind them. Train your team to carry your belief into every interaction.

The bottom line:

What sets your practice apart is not the procedure mix or insurance plans.

It is the belief you bring into every patient conversation.

That is all for today.

If you want to learn how to build belief and efficiency into your aligner practice, I put together a free training:


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-Dr. Avi


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