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Most dentists track the wrong things. Production. Collections. New patients per month. These are real numbers but they do not tell you why your aligner program is working or why it is not. The number that actually tells you everything is your case acceptance rate. Out of every patient you present aligners to, how many say yes? That is it. That is the whole scorecard. If you do not know that number off the top of your head, you do not have a system. You have a series of random events that...
I want to tell you something that took me a while to see. The doctor is not the reason most aligner cases fall apart. The team is. Not because they are doing anything wrong. Because no one ever trained them on what to do right. Here is what happens in most offices. The patient sits down. The doctor does the exam, sees a great aligner candidate, presents the case, and the patient says they will think about it. The doctor moves on. What the doctor does not know is that when the patient checked...
You already have everything you need to grow your aligner practice. It is sitting in your schedule right now. Most dentists spend hundreds or thousands of dollars every month trying to bring in new patients. Ads. Mailers. SEO. And all of it to find someone who has never heard of them. Meanwhile the patients who already trust them, already like them, already show up every six months, are leaving without ever being offered aligners. That is not a marketing problem. That is a conversation...