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I see it all the time. Docs get excited and jump into tough cases first — severe crowding, major bite changes, or posterior crossbites. Crazy stuff. Why? Because we weren’t taught that there are LEVELS to ortho cases. I did the same. My first few cases took forever and needed tons of refinements. I lost confidence fast. When I started focusing on simple cases — mild crowding, no big bite changes — my confidence (and case acceptance) skyrocketed. If you’re just starting: Stick to mild anterior...
Dentists often think they need more marketing to get more aligner starts. But the real hidden barrier? Your team. If your team isn’t engaged, excited, and aligned on the value of aligners, patients won’t move forward — no matter how good your pitch is. When I started training my team first (before pushing marketing), my starts went up immediately. To get your team on board: Involve them in the why behind aligners (not just the steps) Role-play common patient questions together Celebrate each...
Most dentists think patients say yes to aligners to get “straighter teeth.” But the real reasons? More confidence in photos and social situations Feeling younger and more professional Finally fixing something that’s bothered them for years When I started listening to the emotional reasons patients shared, my case acceptance doubled. If you want to connect better: Ask, “How would this change your daily life?” Listen for emotional cues, not just clinical answers Repeat their goals back to them...