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When I first started teaching aligners, a lot of people asked me the same question...

“Which brand do you use?”

They wanted me to say one name. Invisalign. SureSmile. ClearCorrect. OrthoSnap. CandidPro.

But the truth is, I do not care about the brand.

What matters is the doctor. What matters is the patient. And what matters most is that the case gets started.

Most dentists get stuck obsessing over which aligner company is better.

They spend months debating marketing claims, lab fees, and brand loyalty.

Meanwhile, patients who could benefit from treatment are sitting in the chair waiting for someone to just get them started.

I focus on the start.

Because the start is where confidence is built.

The start is where momentum begins.

The start is what separates the dentists who dabble from the ones who actually grow.

That is why I am brand agnostic.

I'm not just for 1 brand... i'm for all that help dentists get results.

Every aligner company has strengths and weaknesses.

If you understand clear aligner principles and have a predictable system, you can succeed with most brands.

What makes me different is that I do not teach you how to run the hamster wheel for 1 company.

I teach you how to build belief in yourself so you can start, finish, and grow no matter what logo is on the box.

The bottom line: The dentists who win are not the ones who debate brands. They are the ones who focus on starting.

That is all for today.

If you want to learn the exact framework I use to help dentists start more aligner cases with confidence, I put together a free training:

Video of the Week​
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In this video, I break down the exact talk tracks and frameworks that helped me go from second-guessing every case…

To confidently starting aligner treatment with patients who thanked me afterward.

You’ll learn:

✅ How to get case acceptance without feeling “pushy”
✅ Why the PCS Framework (Problem → Consequence → Solution) is king
✅ What to say when patients “don’t see the problem”
✅ Why scanning is your best sales tool — and how to use it
✅ How to create urgency without discounting
✅ What “preventative selling” really means (and how to do it ethically)

If you’ve ever struggled to confidently present aligners — or worried you sound too aggressive — this is your reset.

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-Dr. Avi

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Want to learn more from me?

​Free Trainings​

​Courses​

​DSO Solutions​

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