I just got back from the Chicago Midwinter Meeting. It’s one of the biggest dental conferences in the world. And three things became very clear to me. There are more people trying to help dentists than dentists trying to receive help. That’s not a bad thing. It means there are solutions. It means innovation exists. It means people care. But it also means something else. When the market gets crowded, quality gets diluted. A lot of people from outside dentistry see opportunity here. Dentists...

Hey Doc, In today’s competitive landscape, the question isn’t whether you should offer clear aligners—it’s when you should hit the gas on your marketing spend to capture the market.Most GPs and DSOs make the same expensive mistake: they try to buy growth before they’ve built a foundation.Marketing is an amplifier, not a fix.If your internal case acceptance systems are underperforming, spending on ads only amplifies those inefficiencies. You end up spending more on patient acquisition than you...

I hear this from dentists all the time. “I just haven’t fully gotten into aligners yet because I don’t know enough.” If that sounds familiar, you’re not broken. You’re being a dentist. Think back to the first crown you ever prepped. Or your first extraction. Or the first time you gave local without your instructor standing behind you. You did not feel ready. You did not “know enough.” But you did it anyway. And the only reason it feels easy now is because you started before you were...