One of the things I get asked a lot by dentists is: "Does social media actually matter for a dental practice?" The answer is yes — but only when it’s done the right way. Some dentists are already doing this incredibly well. Doctors like Joyce the Dentist, Dr. Tejas Patel, Dr. Jordan Brown and Dr. Joy are great examples. They’re not just posting random content. They’re using social media to clearly communicate three things: • Who they are• Why they do what they do• How they help patients...

A patient recently paid more for treatment… and didn’t blame me for it. He came in with crowded teeth and an unbalanced bite. During the exam I pointed out a few cracks forming in his molars. Nothing catastrophic yet, but the bite was clearly putting stress on those teeth. I explained the bigger picture. If we balanced his bite with aligners, we could likely prevent those cracks from getting worse. If we did nothing, the chances of future fractures were high. He listened. Then he said he...

I recently met with the CEO of a DSO with over 100 locations. And I walked away with a few realizations that most dentists don’t think about. Not every DSO is bad. But every DSO is different. Dentists love to generalize. “DSOs are corporate.” “DSOs don’t care about doctors.” “DSOs only care about numbers.” Some do. Some don’t. The real issue isn’t whether DSOs are good or bad. It’s whether you’ve done the work to understand how a specific one operates. If you’re considering working for a DSO...