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He said no to me four times

Published about 3 hours ago • 4 min read

A doctor on our coaching call told me he feels like a broken record.

He joined his practice a year ago. The practice already sells a lot of Invisalign. Every recall patient has heard the pitch from three other dentists.

So he says it again. And they look at him like they have heard it all before.

Because they have.

He asked me how to break through.

Here is what I told him.

I had a patient who cracked a molar. I showed him the wear. I told him his bite was doing it. I told him we could fix the alignment.

He said no. He said just fix the crown.

So I crowned it.

Then another molar cracked. Same conversation. Same no.

We crowned almost every molar in his mouth over the next few years.

On the last one he looked at me and said, "Maybe we should do aligner thing you were talking about."

Nothing I said changed. His life changed.

You do not control when a patient is ready. You control whether you are still there saying it when they get there.

Stop grading yourself on today's yes.

Being a broken record is the job. A patient who says no is not closed. They are early.

Most doctors think they need a better script.

They need more reps and a clearer frame.

I walk through the exact aligner conversation in my free masterclass.

Video of the Week

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I sat down with one of the top cosmetic dentists at one of the top cosmetic practices in the world...

Dr. Clement Kairouz of Apa Aesthetic opened up about the realities of what it takes to be a cosmetic dentist and how there's a lot more to it that most dentists don't realize.

If you are a cosmetic dentist or ever dreamt of being a cosmetic dentist ... you don't want to miss the latest episode of The Doctor Avi Show.

Watch it on youtube above or listen on spotify and apple podcast below:

​Listen on Spotify​
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-Dr. Avi

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