A doctor on our coaching call told me he feels like a broken record. He joined his practice a year ago. The practice already sells a lot of Invisalign. Every recall patient has heard the pitch from three other dentists. So he says it again. And they look at him like they have heard it all before. Because they have. He asked me how to break through. Here is what I told him. I had a patient who cracked a molar. I showed him the wear. I told him his bite was doing it. I told him we could fix the...

Every practice has patients who show interest in clear aligners. The real question is: What happens next? Many doctors assume that once a patient expresses interest, they’ll naturally move forward with treatment. In reality, that’s where many opportunities are lost—not because patients said “no,” but because the practice didn’t have a consistent process to guide them toward saying “yes.” Over the years, I’ve found that successful clear aligner practices don’t rely on luck. They rely on...

Your fourth quadrant has your weakest bond. Here's why. Most docs bond attachments with one micro brush. Same brush for all four quadrants. It feels efficient. But something invisible happens along the way. With every quadrant that brush picks up a little more contamination. You can't see it. It's microscopic saliva. It builds anyway. By quadrant four the bond is compromised. That's the attachment that pops off in three weeks. That's the extra appointment. That's the patient losing a little...