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If you’re unsure about pricing… you’ll always undercharge.

I did that for months.

I priced low because I was scared to lose the case.

But that just led to resentment — more work, less profit, no sustainability.

Then I switched to a model that made sense — for me and the patient.
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Here’s how I price aligners now:

• Take your lab fee (let’s say $1,200–$1,800)
• Multiply it by 3x for your total fee — that builds in profit, chairtime, and refinements
• Script the value confidently: “This is designed to minimize refinements and get you results faster. If we don't correct this problem now - it will cost you 5x in the future to fix.”
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It’s not about being the cheapest.

It’s about being confident, clear, and consistent.
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We breakdown pricing and how to frame the value to patients inside our Aligner Blueprint course. If you feel ready to take the first step to more confidence with aligners - check it out.

​Learn More Here 🚀​

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Are you accepting the first treatment plan from your aligner techs without review? That’s one of the biggest clear aligner mistakes to avoid.

In this video, I’ll walk you through a full clear aligner case review, showing you how to review aligner treatment plans, make critical aligner treatment modifications, and avoid issues like posterior open bites.

You’ll learn tips on C chains, incisal clearance, how to reduce IPR, and create more predictable aligner outcomes. Whether you're using Invisalign or another brand, this step-by-step aligner case review will transform your planning process and boost your confidence.
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-Dr. Avi

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Want to learn more from me?

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