Why letting go is helping us grow faster


I have expanded my team and I am nervous.

We are no longer just helping solo docs with aligners.

We are now supporting associates at DSOs too.

This hits deep for me.

I used to be an associate at a DSO with no mentorship and no guidance.

I had to find it and build it myself.


DSOs have resources.

They just struggle to deploy them in a way that actually helps doctors.

That is the gap we are filling.

Supporting doctors clinically while working with leadership to scale aligners responsibly.

What has surprised me most is this.

I do not have to do everything myself.

We are onboarding two new groups this month, and my team is leading the onboarding.

Previously, I did all of it.

Here is the truth most dentists struggle with.

We believe we must do everything ourselves.

We believe nobody can do it as well as we can.

That belief slows us down.

More often than not, someone else can do the job better.

And when you let that happen, growth becomes more fun.

The bottom line: Delegation is not losing control. It is buying freedom.

If you want to build systems that allow you and your team to execute aligners without everything falling on you, I put together a free training to show you how:


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-Dr. Avi


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