Most dentists see aligners as a revenue booster. But the real ROI? Patient loyalty. Case acceptance in other areas. Better overall oral health outcomes. When patients see you as the doc who helps them feel confident and healthy, they stay. They refer. They trust your recommendations beyond aligners. Take a second and think about what happens when 1 patient starts treatment with you. They leave and live their life. They go to dinners with friends. At the dinner they take out their aligners and...

Dentists often think they need more marketing to get more aligner starts. But the real hidden barrier? Your team. If your team isn’t engaged, excited, and aligned on the value of aligners, patients won’t move forward — no matter how good your pitch is. When I started training my team first (before pushing marketing), my starts went up immediately. To get your team on board: Involve them in the why behind aligners (not just the steps) Role-play common patient questions together Celebrate each...

Most dentists think patients say yes to aligners to get “straighter teeth.” But the real reasons? More confidence in photos and social situations Feeling younger and more professional Finally fixing something that’s bothered them for years When I started listening to the emotional reasons patients shared, my case acceptance doubled. If you want to connect better: Ask, “How would this change your daily life?” Listen for emotional cues, not just clinical answers Repeat their goals back to them...