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Doing something new is hard. Not because you are bad at it. Not because you are incapable. It is hard because you do not know what you are doing yet. That sounds obvious, but most of us forget it. We expect confidence before competence. We want clarity before reps. We want certainty before starting. That is not how learning works. When you do not know how to do something, your brain looks for reasons to stop. This feels risky. What if I mess it up? What if I look stupid? What if I fail? So...
Most dentists think we need to do it all. We are prideful. We think we are the best. We assume everyone else should just figure it out. We are wrong. People do not need more operators. They need leadership. Leadership is not doing the work. Leadership is showing people what good looks like and guiding them there. You cannot expect a new hire to know what to do. You cannot expect them to know the difference between right and wrong. You have to onboard them so they understand what is required...
I have expanded my team and I am nervous. We are no longer just helping solo docs with aligners. We are now supporting associates at DSOs too. This hits deep for me. I used to be an associate at a DSO with no mentorship and no guidance. I had to find it and build it myself. DSOs have resources. They just struggle to deploy them in a way that actually helps doctors. That is the gap we are filling. Supporting doctors clinically while working with leadership to scale aligners responsibly. What...