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I once had a patient who kept cracking his molars one by one. At the start I told him it was happening because of his occlusion and that we needed to even out his bite with aligners to distribute the forces. He did not listen. He just kept breaking teeth. Then on the final crown seat appointment he looked at me and said, “I think I want to do aligners.” That experience stuck with me. Most dentists fail to convert existing patients because they simply do not offer it. They feel like if they...
Most dentists believe growth comes from doing more complex cases. That is true for implants. You start with a single tooth, then move to multiple, then full arch cases. But aligners are different. Complexity does not equal growth. Here is why. More complexity means more refinements. More refinements means more time. More time means less profitability. If you want to grow with aligners, you need efficiency, not complexity. Here are 3 levers to focus on: Case selection: Do more of the simple,...
One of the biggest mistakes I see with aligners is the dentist trying to do everything alone. You run the consult, you talk case acceptance, you scan, you handle the ClinCheck, you deliver trays. No wonder it feels overwhelming. The truth is, if you want aligners to scale in your practice, your team has to own their role in the workflow. Here are 3 ways to make sure that happens: Define the playbook clearly. Confusion kills execution. If your assistant does not know exactly what to say when...