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I remember the day I told a patient I had trained with some of the best educators in dentistry. She smiled. Then she asked if I could fix the gap in her front teeth. That was the moment I realized something most dentists figure out too late. Your patients do not know what Spear is. They do not know Kois. They have never heard of Pankey or Dawson. And even if they had, it would not change their decision to say yes or no to treatment. What they care about is simple. Do I trust this person? Do...
One of the things I get asked a lot by dentists is: "Does social media actually matter for a dental practice?" The answer is yes — but only when it’s done the right way. Some dentists are already doing this incredibly well. Doctors like Joyce the Dentist, Dr. Tejas Patel, Dr. Jordan Brown and Dr. Joy are great examples. They’re not just posting random content. They’re using social media to clearly communicate three things: • Who they are• Why they do what they do• How they help patients...
A patient recently paid more for treatment… and didn’t blame me for it. He came in with crowded teeth and an unbalanced bite. During the exam I pointed out a few cracks forming in his molars. Nothing catastrophic yet, but the bite was clearly putting stress on those teeth. I explained the bigger picture. If we balanced his bite with aligners, we could likely prevent those cracks from getting worse. If we did nothing, the chances of future fractures were high. He listened. Then he said he...