|
Sign up for Clear Insights – your weekly source for all things Clear Aligners! I share exclusive insights, practical tips, and industry news that will help you take your Clear Aligner game to the next level - delivered straight to your inbox every week! Sign up below!
I want to tell you about a pattern I have noticed. The dentists who grow the fastest are not always the most technically skilled. They are not always the ones with the best equipment or the biggest marketing budget. They are the ones who read. Not just dental journals. Not just CE materials. Books on sales. Books on psychology. Books on business and human behavior and communication. They are pulling ideas from completely different industries and bringing them into their practice. The dentist...
Most dentists track the wrong things. Production. Collections. New patients per month. These are real numbers but they do not tell you why your aligner program is working or why it is not. The number that actually tells you everything is your case acceptance rate. Out of every patient you present aligners to, how many say yes? That is it. That is the whole scorecard. If you do not know that number off the top of your head, you do not have a system. You have a series of random events that...
You already have everything you need to grow your aligner practice. It is sitting in your schedule right now. Most dentists spend hundreds or thousands of dollars every month trying to bring in new patients. Ads. Mailers. SEO. And all of it to find someone who has never heard of them. Meanwhile the patients who already trust them, already like them, already show up every six months, are leaving without ever being offered aligners. That is not a marketing problem. That is a conversation...