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Dentists often think they need more marketing to get more aligner starts. But the real hidden barrier? Your team. If your team isn’t engaged, excited, and aligned on the value of aligners, patients won’t move forward — no matter how good your pitch is. When I started training my team first (before pushing marketing), my starts went up immediately. To get your team on board: Involve them in the why behind aligners (not just the steps) Role-play common patient questions together Celebrate each...
Most dentists think patients say yes to aligners to get “straighter teeth.” But the real reasons? More confidence in photos and social situations Feeling younger and more professional Finally fixing something that’s bothered them for years When I started listening to the emotional reasons patients shared, my case acceptance doubled. If you want to connect better: Ask, “How would this change your daily life?” Listen for emotional cues, not just clinical answers Repeat their goals back to them...
We all know refinements eat up time and chair hours. But the real cost? Your confidence and your patient’s trust. Early on, I accepted any case that came my way — thinking multiple refinements were “just part of it.” I ended up stuck in endless revisions and frustrated patients asking, “Why isn’t this done yet?” When you start with the right cases and learn how to plan conservatively, you cut refinements dramatically. If you’re tired of refinements: Be strict with case selection early on...