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Most dentists believe growth comes from doing more complex cases. That is true for implants. You start with a single tooth, then move to multiple, then full arch cases. But aligners are different. Complexity does not equal growth. Here is why. More complexity means more refinements. More refinements means more time. More time means less profitability. If you want to grow with aligners, you need efficiency, not complexity. Here are 3 levers to focus on: Case selection: Do more of the simple,...
One of the biggest mistakes I see with aligners is the dentist trying to do everything alone. You run the consult, you talk case acceptance, you scan, you handle the ClinCheck, you deliver trays. No wonder it feels overwhelming. The truth is, if you want aligners to scale in your practice, your team has to own their role in the workflow. Here are 3 ways to make sure that happens: Define the playbook clearly. Confusion kills execution. If your assistant does not know exactly what to say when...
Whenever I got ideas, I used to write them down on paper so I would not forget. Over time, all I had was a bunch of paper with writing on it and very little action. I hoarded them, never throwing them away because they were “good ideas.” But the truth is, I never had a plan to actually do them. At first it was exciting. I felt like I had a bank of ideas ready to go. But it was also overwhelming. I did not know where to start. That is when I realized less is more. You can only execute on one...