Dentists: The Ultimate Entrepreneurs


Hey Friends,

As dentists, we’re the ultimate entrepreneurs.

We wear all the hats—clinician, business owner, marketer, team leader, and more.

It’s a lot to juggle, but that’s what makes us so resilient and versatile.

However, here’s my advice: don’t try to do everything on your own forever.

If you want to grow, you need to invest in leveling up your skills or delegate some of those hats to others.

Whether it’s training in new procedures or hiring the right people to manage the business side of things, it’s about working smarter, not harder.

You’ve got the foundation.

Now, make sure you’re setting yourself up for long-term success by focusing on where you bring the most value and building a team around you to handle the rest.

Hope you have a good new years celebration - see you next year!


Video of the Week

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Dentists, are you making this mistake? Learn how to get more patients to say yes to clear aligner treatment in this video.

Don't miss out on this important tip!

If you enjoy dental content and you are not already - ​subscribe to my youtube channel​ - I drop a new video every week!


Straight Talk

I’ve had the privilege of training over 190 dentists on clear aligners. Each one came in with a unique perspective, but an interesting pattern always emerged:

👉 Beginners are trying to figure out what attachments even are.
👉 Intermediates have a few cases going but struggle with patient communication.
👉 Advanced dentists are confidently resolving crowding and delivering consistent results.
👉 Masters have cracked the code—scaling aligners across their practice with workflows that run like clockwork.

Here’s the question: Where are you now?

The truth is, no matter where you’re starting, there’s a path to mastery.

Beginners need systems, intermediates need strategies, and advanced dentists need scaling solutions.

The good news?

You don’t have to figure it out alone.

Aligners are transformative—for your patients and your practice. When you get it right, they’re not just another offering; they become a cornerstone of your growth.

Let’s figure out your next step together.


Your Friend,

Dr. Avi


P.S. Want to learn more from me?


Check out my online courses below

Clear Aligner Masterclass (free)

How To Maximize Revenue And Minimize Chair Time (Free)

Clear Aligner Blueprint (Core Curriculum Aligner Course)

Aligner Launchpad (Comprehensive Aligner Course)

Clear Aligner Advisor Website

Do you own multiple practices and feel bogged down by mentorship?
Would you like to outsource your aligner training and support so that your practices can increase their revenue + you can get more time to focus on other aspects of your business?
If so...your group may be a good candidate for our Aligner Advantage program - book a time HERE so we can see if we can help.


P.P.S. - If you have any questions about Aligner Launchpad (clear aligner training program) feel free to book a no obligation - 1 on 1 discovery call with me here: https://calendly.com/doctoravi/aligner-launchpad-discovery-call


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When patients say no to aligners, it’s rarely about money. It’s about trust. Early on, I quoted fees and hoped they’d say yes. But once I started asking better questions and explaining why it mattered, things changed. That's when most of my consults ended with a yes. Try these two shifts to improve your acceptance rate: Ask better questions. Instead of “do you want to straighten your teeth?” ask: “Has anyone ever mentioned your teeth are in an unhealthy position?” Frame the benefits around...

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Most docs try to get aligners going on their own. Then feel frustrated when the team doesn’t support it. I was there too. I tried to do everything myself — scanning, educating, managing trays. My assistant was confused, my front desk forgot follow-ups, and cases stalled. When I finally trained my team the right way, everything changed. Here’s how to get your team on board fast: Start with a 15-min huddle: Explain why aligners matter (not just for you — but for patients) Front desk = follow-up...

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Every dentist has one fear when starting aligners: “What if this goes wrong?” I remember my first case with rotations and black triangles. It didn’t go as planned. The patient expected perfection. I expected simplicity. We both left disappointed. Then I changed one thing: the way I set expectations. Now I use one simple script at every consult to align goals and avoid future surprises. Here’s the script: “We’re going to make a big difference in your smile — and sometimes, the plan needs to be...