If you have more than one priority, they are not priorities. They are a wishlist. I used to write down 10 or more things I wanted to accomplish every day. By the end of the day, I felt busy. But I did not feel accomplished. Now my list usually has two or three things. That is it. Why? Because I am clearer on my goals. We think we need to be doing all the things. We do not. Being busy is easy. Being productive is harder. hink about it like this. Doing 20 fillings in a day feels busy. Starting...
10 days ago • 1 min read
If you want to grow, you have to say no. Going into 2026, you will need to say no to more things than you say yes to. If clear aligners are not the area of your practice you want to grow, you should not watch my free training. You should not sign up for courses. You should not even be thinking about it. That might sound harsh, but clarity creates speed. If your goal is to improve schedule efficiency, then the only content you should be consuming and implementing is content that helps you do...
17 days ago • 1 min read
Most practices look the same. They take insurance, modify treatment to fit coverage, and neglect what is truly best for patients. That is why so many dentists get compared to the office next door. If you want to stand out, you need to differentiate. Here are 3 simple levers for differentiation: 1. Offer what you believe in. Even if it is not popular. Patients can feel when you truly believe in your treatment. 2. Hyper focus on the patient experience. From the first phone call to the moment...
24 days ago • 1 min read
When I worked in 11 different offices, I noticed something strange. Everyone was doing the same thing. Taking insurance. Modifying treatment to fit what was covered. Neglecting what was truly best for patients. And I went along with it until I realized my patients and I deserved better. The turning point came when I inherited another doctor’s patients. I started offering aligners. Something the previous dentist never even mentioned. The reactions were mixed. Some patients called me a scammer....
about 1 month ago • 1 min read
I recently read a newsletter from Alex Hormozi talking about how customers want a thing (ham) but they actually need something else (garlic). And it is our job to navigate this. So I thought about how I could make it relate to dentistry and aligners. I came up with the following story... A patient begged his dentist for straighter teeth. The dentist said yes, but only if the patient promised to wear his retainers. Deal. A few months in, the patient panicked. The teeth weren’t tracking. “Add...
about 1 month ago • 1 min read
Most dentists fail to convert existing patients into aligner starts for one simple reason: they do not offer it. They fear the patient will ask, “Why did you not tell me this before?” But the truth is you just did not know how before. You are allowed to grow and improve. Here are 3 simple tactics to convert existing patients into aligner starts: Cracked teeth. If a patient is repeatedly fracturing molars, evaluate their bite. Even distribution of forces through alignment is the long-term fix....
about 2 months ago • 1 min read
I used to think growth meant taking on harder cases. That is what I saw other dentists doing with implants. They would start with a single tooth, then graduate to multiple teeth, and eventually full arch cases. Complexity stacked, and so did their confidence. So I assumed aligners worked the same way. But it did not take long to realize they don’t. Here is what I noticed. On Instagram, the dentists posting complex aligner cases were not celebrating at the finish line. They were relieved. More...
about 2 months ago • 1 min read
I once had a patient who kept cracking his molars one by one. At the start I told him it was happening because of his occlusion and that we needed to even out his bite with aligners to distribute the forces. He did not listen. He just kept breaking teeth. Then on the final crown seat appointment he looked at me and said, “I think I want to do aligners.” That experience stuck with me. Most dentists fail to convert existing patients because they simply do not offer it. They feel like if they...
about 2 months ago • 1 min read
Most dentists believe growth comes from doing more complex cases. That is true for implants. You start with a single tooth, then move to multiple, then full arch cases. But aligners are different. Complexity does not equal growth. Here is why. More complexity means more refinements. More refinements means more time. More time means less profitability. If you want to grow with aligners, you need efficiency, not complexity. Here are 3 levers to focus on: Case selection: Do more of the simple,...
2 months ago • 1 min read
