Hey Friends, What if I told you your next clear aligner patient is already in your community, ready to market for you? That’s the power of influencer marketing, and it’s simpler than you think. Dr. Hardik used this strategy for 2 of his practices and got great results Local influencers—people with engaged followers in your area—can be your biggest asset. They’re trusted voices, and their followers listen when they talk. Dr. Hardik got in touch with Bobby Hobert here in Austin Bobby wanted...
20 days ago • 3 min read
Hey Friends, You don't need all the money upfront to do aligners. When is the last time you paid for something outright? Nowadays everyone is either on a monthly subscription or some type of payment plan where they can stretch out payments. It makes sense. Why tie up your cash if you don't need to? Also - why create a barrier where one is not needed? What if you could let your patients go home and "think about it" or "talk to their spouse" and still get more patients to start treatment just...
27 days ago • 3 min read
Hey Friends, Most dentists think they need more patients to increase revenue. But the truth is… You’re sitting on a six-figure gold mine—and you don’t even know it. There are patients in your chair right now who would pay for clear aligners. The problem? • You’re not bringing it up because you’re unsure who to treat. • You’re not confident in case selection so you stay quiet. • You’re missing out on easy revenue because you’re not making it part of your workflow. Clear aligners don’t require...
about 1 month ago • 3 min read
Hey Friends, The dental industry is changing fast. DSOs are expanding. More practices are consolidating. Competition is at an all-time high. What does that mean for you? If you’re not growing, you’re falling behind. But scaling your practice doesn’t have to mean opening more locations or taking on more patients. The smartest practices are scaling by: • Increasing case value instead of increasing patient volume. • Leveraging high-profit procedures like clear aligners to maximize revenue per...
about 1 month ago • 2 min read
Hey Friends, As dentists, we’re the ultimate entrepreneurs. We wear all the hats—clinician, business owner, marketer, team leader, and more. It’s a lot to juggle, but that’s what makes us so resilient and versatile. However, here’s my advice: don’t try to do everything on your own forever. If you want to grow, you need to invest in leveling up your skills or delegate some of those hats to others. Whether it’s training in new procedures or hiring the right people to manage the business side of...
2 months ago • 2 min read
Hey Friends, I’ve seen so many dentists use insurance as an excuse for why they can’t do more or charge what they’re worth. They say things like, “I can’t charge more because insurance won’t cover it.” But here’s the truth—if you truly believed in yourself and your abilities, you wouldn’t need to hide behind insurance. When you lean into your personal brand and build confidence in your skills, you’ll attract your dream patients. These are the patients who seek you out for your expertise, not...
3 months ago • 2 min read
Hey Friends, 2024 has been a wild year, and I’ve never experienced so much growth in such a short time—it’s been life-changing both personally and professionally. On the personal side, I became a dad (huge milestone!) and we’re building a new home, which has been an exciting adventure. Professionally, things have been incredible. We relaunched Aligner Blueprint, launched Aligner Advantage (our group offer for multi-location practices), and attended the acquisition.com workshop with the...
3 months ago • 3 min read
Hey Friends, I used to work in a Medicaid office, and scrolling through Instagram was tough. All I saw were top veneer docs like Dr. Apa, Sam Saleh, and Dr. Duval crushing it with high-end cosmetic work, while I was over here doing basic dentistry. It made me feel like shit. It got to a point where my therapist suggested I unfollow them for my mental health. At first, it felt wrong, like I was being jealous. But honestly, that was just the voice in my head. You really think they noticed if I...
3 months ago • 2 min read
Hey Friends, I see a lot of dentists think they need to invest tens of thousands of dollars learning full-mouth rehab, veneers, or advanced procedures, but they can’t even confidently perform straightforward treatments yet. Here’s the deal—learn the basics first, then skill up from there. It’s also important to evaluate if your practice is even structured to implement those procedures. For example, if you practice in an area where most of your patients are partially or completely edentulous,...
3 months ago • 3 min read
