Hey Friends, When it comes to presenting treatment plans, I’ve seen too many dentists make the mistake of only listing a single line—“Clear Aligners: $5500.” But here’s the thing: patients need to understand why they’re investing that amount and what they’re getting in return. Take a few minutes to list everything you’re providing for that $5500: unlimited appointments, retainers, digital scans, before-and-after photos, the aligners themselves, and even materials. Stack the value and show...
19 days ago • 4 min read
Hey Friends, I’ve noticed that some team members ask for incentives or bonuses for aligner cases, but here’s the thing—aligners are a regular part of your treatment offerings, just like fillings or crowns. Do you offer bonuses for every crown or implant case? Probably not. Before jumping to offer incentives, think twice. Offering bonuses for something that’s regularly offered can set the wrong precedent. It can create short-term wins but lead to long-term expectations that could backfire. I’m...
26 days ago • 3 min read
Hey Friends, I’ve seen so many dentists blame patients for not being able to afford treatment. But here’s the truth—offering 3rd party financing changes the game. Too many dentists get stuck complaining about the small fee the lender takes and miss the bigger picture. By not offering financing options, you’re leaving treatments (and money) on the table. Patients don’t always have the cash upfront, but giving them an option to spread out payments lets them say “yes” more often. You get paid...
about 1 month ago • 3 min read
Hey Friends, I’ve noticed how strong word of mouth is for dentists when we talk about services, materials, or courses. It’s often the first thing we rely on when making decisions. The same goes for your patients. Your patients trust personal recommendations far more than ads or promotions. So, if you’re offering aligners or any other service, encourage those happy patients to share their experience with friends, family, or even on social media. Word of mouth is one of the most powerful tools...
about 1 month ago • 2 min read
Hey Friends, Your time is expensive. Are you wasting it? If you're anything like me - you probably are. Look nobody is perfect and that's ok. Whenever I had time between patients I was usually finding a way to scroll on my phone trying to get a quick dopamine hit. Or maybe I was escaping from the chaos of the practice? Regardless - it wasn't the best use of my time. I had to actually TAKE TIME to MAKE TIME. I made time by being more EFFICIENT. Check out the video I made to see how I was able...
about 2 months ago • 3 min read
Hey Friends, Expanding services in your dental practice, such as offering aligners, comes with its set of challenges. One of the most significant hurdles can be internal resistance from your own team. Today, I want to share a story about how I helped a fellow dentist overcome this exact obstacle. The Challenge of Change Dr. Smith (name changed for privacy) was excited to introduce aligner services in his practice. He understood the benefits—both for his patients and his business. However, his...
about 2 months ago • 3 min read
Hey Friends, Today, I want to share a bit about the financial side of my YouTube channel, not from ads (that’s only about $170 a month), but the real, long-term value it brings to our community. How Much I Made From youtube ads in august Why YouTube Isn’t Just About Ad Revenue It might surprise some of you, but YouTube isn’t a major income source for me through ads. Instead, I see it as a long-term investment in our community. Every high-value video I post is an opportunity for viewers,...
2 months ago • 4 min read
Hey Friends, If you’ve been following our YouTube channel, you know that our mission is to make aligner education as accessible and straightforward as possible. But more than that, I aim to deliver high-value content that not only educates but also gives you a real feel for my teaching style—direct, simplified, yet thorough. Why YouTube? Youtube is great because it distributes content to people. So when I make a video I don't need to directly send it to other dentists - youtube's algorithm...
2 months ago • 5 min read
Hey Friends, Recently, I took a leap and invested $5,000 in a 2-day workshop with Alex Hormozi and his team at Acquisition.com. It was a game-changer. The workshop helped me identify the bottlenecks in my business, and I walked away with clear action items to enhance our operations. It boiled down to two main objectives: increasing the number of docs in my program and enhancing support for those who needed it the most. I wasted no time putting these insights into practice. One of my first...
2 months ago • 2 min read
