Hey Friends, If your aligner cases are taking 12+ months, something is wrong. Here’s why most dentists add unnecessary time to their cases: • Not staging movements properly. Too much happening at once = slower results. • Refinements aren’t planned. Every case should expect at least one refinement. • Poor attachment design. If the trays aren’t gripping the teeth properly, movement slows down. 🔥 Actionable Tip: Build in a planned refinement phase. Tell patients upfront: “We’ll evaluate your...
13 days ago • 2 min read
Hey Friends, You show them the scan. You explain the benefits. You tell them their bite will only get worse over time. And they STILL don’t move forward. Why? Because logic doesn’t sell aligners—emotion does. Most dentists try to sell aligners by talking about: • Cosmetics • “It’s a good investment for your smile” But patients buy aligners for ONE reason: they don’t like how they feel about the health of their teeth. Highlighting where they are at - and all the things that can go wrong...
20 days ago • 3 min read
Hey Friends, If you’re doing multiple rounds of refinements on every case, it’s costing you time, money, and patience. Most refinements come down to one simple mistake: Not testing aligner fit at the first delivery. The first tray sets the tone for the entire case. If it’s not fully seated on day one, movement will be off by the time you hit tray 10. 🔥 Actionable Tip: At the first delivery, use a pressure point test. Have the patient bite on chewies for 5 minutes, then check the fit. If...
27 days ago • 3 min read
Hey Friends, You're focusing on the wrong thing. If you want to grow your practice you need to focus on 1 thing. A better website is not the answer. A new logo is not the answer. Another team member is not the answer. A new phone service is not the answer. An AI radiograph tool is not the answer. Another continuum is not the answer. Asking what your friend is doing (who is also struggling) is not the answer. The work... is the answer. I'm talking about the work that you're avoiding. You've...
about 1 month ago • 3 min read
Hey Friends, What if I told you your next clear aligner patient is already in your community, ready to market for you? That’s the power of influencer marketing, and it’s simpler than you think. Dr. Hardik used this strategy for 2 of his practices and got great results Local influencers—people with engaged followers in your area—can be your biggest asset. They’re trusted voices, and their followers listen when they talk. Dr. Hardik got in touch with Bobby Hobert here in Austin Bobby wanted...
about 2 months ago • 3 min read
Hey Friends, You don't need all the money upfront to do aligners. When is the last time you paid for something outright? Nowadays everyone is either on a monthly subscription or some type of payment plan where they can stretch out payments. It makes sense. Why tie up your cash if you don't need to? Also - why create a barrier where one is not needed? What if you could let your patients go home and "think about it" or "talk to their spouse" and still get more patients to start treatment just...
about 2 months ago • 3 min read
Hey Friends, Most dentists think they need more patients to increase revenue. But the truth is… You’re sitting on a six-figure gold mine—and you don’t even know it. There are patients in your chair right now who would pay for clear aligners. The problem? • You’re not bringing it up because you’re unsure who to treat. • You’re not confident in case selection so you stay quiet. • You’re missing out on easy revenue because you’re not making it part of your workflow. Clear aligners don’t require...
2 months ago • 3 min read
Hey Friends, The dental industry is changing fast. DSOs are expanding. More practices are consolidating. Competition is at an all-time high. What does that mean for you? If you’re not growing, you’re falling behind. But scaling your practice doesn’t have to mean opening more locations or taking on more patients. The smartest practices are scaling by: • Increasing case value instead of increasing patient volume. • Leveraging high-profit procedures like clear aligners to maximize revenue per...
2 months ago • 2 min read
Hey Friends, As dentists, we’re the ultimate entrepreneurs. We wear all the hats—clinician, business owner, marketer, team leader, and more. It’s a lot to juggle, but that’s what makes us so resilient and versatile. However, here’s my advice: don’t try to do everything on your own forever. If you want to grow, you need to invest in leveling up your skills or delegate some of those hats to others. Whether it’s training in new procedures or hiring the right people to manage the business side of...
3 months ago • 2 min read
