Hey Friends,
You're focusing on the wrong thing.
If you want to grow your practice you need to focus on 1 thing.
A better website is not the answer.
A new logo is not the answer.
Another team member is not the answer.
A new phone service is not the answer.
An AI radiograph tool is not the answer.
Another continuum is not the answer.
Asking what your friend is doing (who is also struggling) is not the answer.
The work... is the answer.
I'm talking about the work that you're avoiding.
You've put it in your mind that you want to offer aligners to your patients.
Either you're already offering it or you're still putting it off.
If you're still putting it off... the next step is clear.
Go do the thing you need to so that you can start offering it.
If you're offering it but wanting to do more... why aren't you doing more?
Are you lacking confidence clinically? Take a course.
Do you not have enough patients? Are you even talking to your patients about it? If you are... maybe you need to focus on the messaging that your marketing is putting out to patients. Refine it so that it aligns with how you want to grow.
Is your team pushing back? Ask them why - then come up with a plan to help them overcome their challenges.
Is your schedule too busy to implement it? Organize your schedule better. Talk to Kirk Teachout on instagram - he can help with this and you'll be way more efficient and profitable too.
Do you not know how to bill insurance so you can get paid? Watch my youtube video on it.
The line that has stuck with me and helped me the most recently is this
"The magic is in the work you are avoiding."
Identify the work that you're avoiding.
Then go do it.
Video of the Week
In this video, I’ll walk you through how to solve crowding using aligner strategies for dentists that are predictable and efficient. Learn why adult ortho crowding happens, explore techniques like distalization with aligners, IPR, and premolar expansion, and discover how to create space by addressing narrow arches.
This video is packed with clear aligner tips, predictable aligner techniques, and real-world aligner case studies to help you elevate your practice. Watch now and master aligner treatment strategies with confidence!
If you enjoy dental content and you are not already - subscribe to my youtube channel - I drop a new video every week!
Straight Talk
Clear aligner success isn’t just about clinical skills. If it were, every dentist would be crushing it.
But here’s the reality—success is 40% clinical skills, 30% workflows, and 30% patient communication.
Most dentists put all their energy into the first part and wonder why they’re not scaling.
They obsess over the mechanics but neglect the systems and conversations that actually move the needle.
Want to close more cases and make aligners one of your most profitable procedures?
It’s not about stacking up more CE courses.
It’s about mastering the workflows that make your team efficient and the patient conversations that make aligners a no-brainer.
When your team follows a predictable system, chair time drops.
When your patients clearly understand the benefits, case acceptance skyrockets.
And when you get both right, aligners stop feeling like extra work and start becoming the growth engine of your practice.
If you’re not getting the results you want with aligners, don’t just look at your clinical skills—look at your systems and communication.
That’s where the real leverage is.
Your Friend,
Dr. Avi
P.S. Want to learn more from me?
Check out my online courses below
Clear Aligner Masterclass (free)
How To Maximize Revenue And Minimize Chair Time (Free)
Clear Aligner Blueprint (Core Curriculum Aligner Course)
Aligner Launchpad (Comprehensive Aligner Course)
Clear Aligner Advisor Website
Do you own multiple practices and feel bogged down by mentorship?
Would you like to outsource your aligner training and support so that your practices can increase their revenue + you can get more time to focus on other aspects of your business?
If so...your group may be a good candidate for our Aligner Advantage program - book a time HERE so we can see if we can help.
P.P.S. - If you have any questions about Aligner Launchpad (clear aligner training program) feel free to book a no obligation - 1 on 1 discovery call with me here: https://calendly.com/doctoravi/aligner-launchpad-discovery-call
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