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Does Public Speaking Make You Nervous?
Hey Friends, I got caught up last week and was not able to send out a newsletter - apologies. I was at my cousin's wedding in Jacksonville, FL and it was hard to step away from the festivities to shoot out an email. When I started this newsletter my goal was to provide weekly value and also insight into aligners but also my life. I strongly believe in the power of sharing and transparency so I hope to do it as much as possible with you. I am grateful for you being here and I hope this newsletter has not disappointed. Something I am working on is drafting my speech for next week's event: Dentistry's Got Talent It is a speaking competition in New Orleans and I am very excited to be able to have 7 mins to deliver my message in a Ted Talk style. I am not nervous - I am excited. But I sure as hell know my heart is going to be RACING before I go on the stage LOL I will be talking about how dentists and orthodontists can work together to treat more patients and improve their own lives while doing so. (something I am passionate about if you didn't know by now ;) I believe having an abundance mindset can unlock so much potential in our field and I hope to share this message with as many people as possible! Also if you watch and vote you can help me win! There will be 49 other great speakers and I believe you will get CE credit as well. Something You Should Know...Have you ever wondered what makes instagram reels go viral? My friend Joyce The Dentist has a DOPE newsletter called ViralPOP! ViralPOP is a free newsletter that helps dentists grow on social media with weekly insights into what is trending so that they can go viral. https://join.joycethedentist.com/107a3425-426a-491e-8c49-6ecd9ccd9b88/ Straight TalkDigital Smile Simulations: Utilize digital smile simulation software to give potential clear aligner patients a visual preview of their post-treatment smile. This tool allows patients to see the potential outcomes, fostering confidence and aiding in the decision-making process. Here's how you can implement this tip tomorrow:
By incorporating digital smile simulations, you enhance patient engagement, provide a clear understanding of treatment outcomes, and boost confidence in your clear aligner services, all of which can positively impact patient conversions and satisfaction. Video of the WeekAre you feeling alone in dentistry? Watch the video on YouTube here If you enjoy dental content and you are not already - subscribe to my youtube channel - I drop a new video every week! Your Friend, Dr. Avi P.S. Want to learn more from me? Check out my online courses below Clear Aligner Masterclass (free) Clear Aligner Advisor Website Did you enjoy this edition and want to read previous editions of Clear Insights?
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Sign up for Clear Insights – your weekly source for all things Clear Aligners! I share exclusive insights, practical tips, and industry news that will help you take your Clear Aligner game to the next level - delivered straight to your inbox every week! Sign up below!
You already have everything you need to grow your aligner practice. It is sitting in your schedule right now. Most dentists spend hundreds or thousands of dollars every month trying to bring in new patients. Ads. Mailers. SEO. And all of it to find someone who has never heard of them. Meanwhile the patients who already trust them, already like them, already show up every six months, are leaving without ever being offered aligners. That is not a marketing problem. That is a conversation...
Every year dentists spend thousands of dollars going to conferences. The flight. The hotel. The registration fee. Time away from the practice. And most of them come home with a notebook full of ideas and a schedule that looks exactly the same as it did before they left. I get it. The energy at these events is real. The speakers are sharp. The conversations in the hallway are worth more than the sessions themselves sometimes. I love that environment. But there is a question I started asking...
Something changed earlier this year. Dentists who were running ads that worked started seeing their numbers fall apart. Higher cost per lead. Lower conversions. Same budget. Same offer. Same everything. And most of them had no idea why. Meta rolled out a major update to its ad delivery system. They call it Andromeda. It changed how ads get matched to audiences at a fundamental level. The algorithm got smarter in some ways and completely disrupted performance in others. I know because I felt...