Most dentists believe growth comes from doing more complex cases.

That is true for implants. You start with a single tooth, then move to multiple, then full arch cases. But aligners are different. Complexity does not equal growth.

Here is why.

More complexity means more refinements. More refinements means more time. More time means less profitability.

If you want to grow with aligners, you need efficiency, not complexity.

Here are 3 levers to focus on:

Case selection: Do more of the simple, predictable cases. They finish faster, keep patients happy, and build your confidence.
Workflow systems: Stop treating every case like the first one. Create repeatable systems for scans, photos, approvals, and delivery.
Patient communication: Patients do not buy “attachments and refinements.” They buy confidence, convenience, and fewer visits. Keep the message simple.

The bottom line: Growth in aligners does not come from chasing complexity. It comes from making simple cases efficient and scalable.

That is all for today.

If you want to see the exact framework I use to help dentists grow their aligner practice without burning out, I put together a free training:

REGISTER FOR FREE TRAINING

Video of the Week

Stop trying to make your patients decide everything at once.

Most dentists overwhelm their patients by combining two hard decisions:

1️⃣ Is this treatment necessary?
2️⃣ How will I pay for it?

That confusion kills case acceptance.

In this video, I’ll show you the $250 commitment strategy — the same simple method that helped hundreds of dentists boost their “YES” rate without discounting a single case.

-Dr. Avi

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