Hey Friends, Neha and I are taking a much needed vacation this week and made it to Italy! The trip has been fun and relaxing so far - this is what makes what we do so worth it. In my opinion the people of Italy are LIVING. Nobody seems stressed - everyone takes their time. It is super refreshing to be around such a laid back culture that prioritizes spending time with each other and enjoying good food and wine :) This is the first time I have every been to Italy and it is not disappointing one bit. I have however seen everyone and their mother travel to italy via IG stories for the last few years… now it’s our time 😂 So far my favorite thing to do is try different types of “spritzes” and sip on an espresso at random times throughout the day. My next favorite thing to do on vacation is take naps. There are very few things more enjoyable in this life than taking a nap in the middle of the day (or morning) on vacation! Straight TalkEmbrace Comprehensive Digital Planning with Clear Aligners The beauty of clear aligners goes beyond their transparent design. They are part of a digital-driven approach to orthodontics. With the ability to scan, plan, and visualize tooth movements, dentists can create a more collaborative and educational experience for their patients. Here’s how to elevate the patient-care journey with aligners:
By integrating this approach, not only will you solidify your position as a cutting-edge dental practice, but you'll also foster a more engaged, informed, and satisfied patient base. Remember, in the age of clear aligners, it's not just about straightening teeth but also about leveraging technology to deliver comprehensive patient care. Video of the WeekIn this video I breakdown the numbers behind dentistry. I lay out the cost to be a dentist and what the earning potential is for most dentists. If this interests you at all - watch it here. If you enjoy dental content and you are not already - subscribe to my youtube channel - I drop a new video every week! Social Media Post of The WeekI made a post about the “real journey” of being a dentist… Check it out here. Your Friend, Dr. Avi P.S. Want to learn more from me? Clear Aligner Masterclass (free) Clear Aligner Advisor Website Did you enjoy this edition and want to read previous editions of Clear Insights?
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Every year dentists spend thousands of dollars going to conferences. The flight. The hotel. The registration fee. Time away from the practice. And most of them come home with a notebook full of ideas and a schedule that looks exactly the same as it did before they left. I get it. The energy at these events is real. The speakers are sharp. The conversations in the hallway are worth more than the sessions themselves sometimes. I love that environment. But there is a question I started asking...
Something changed earlier this year. Dentists who were running ads that worked started seeing their numbers fall apart. Higher cost per lead. Lower conversions. Same budget. Same offer. Same everything. And most of them had no idea why. Meta rolled out a major update to its ad delivery system. They call it Andromeda. It changed how ads get matched to audiences at a fundamental level. The algorithm got smarter in some ways and completely disrupted performance in others. I know because I felt...
I remember the day I told a patient I had trained with some of the best educators in dentistry. She smiled. Then she asked if I could fix the gap in her front teeth. That was the moment I realized something most dentists figure out too late. Your patients do not know what Spear is. They do not know Kois. They have never heard of Pankey or Dawson. And even if they had, it would not change their decision to say yes or no to treatment. What they care about is simple. Do I trust this person? Do...