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A lot of docs start offering aligners… and then hit a wall. Some months you start a case. Some months you don’t. It feels reactive — not strategic. That was me for a while. Until I built in a simple system I called “Aligner Day.” One dedicated day a quarter for consults and case starts. It changed everything. How to build your own Aligner Day system: Pick 1 day/quarter (usually a light Friday or late-start morning) Promote it internally — tell hygiene, front desk, assistants to mention it to...
At one point in 2020, I was $500K in debt, out of work… and delivering Uber Eats. Like most dentists, I started with CE. Spear modules. Clinical deep dives. Two weeks in, I realized: There was nothing to apply it to. So I checked out. Played Xbox. Made margaritas at 5. Took the Jaguars to the Super Bowl in franchise mode (twice). Until my wife looked at me and said, “You need to do something with yourself.” That’s when I signed up for Uber Eats. And weirdly… I liked it. I’d never had a job...
If you’re unsure about pricing… you’ll always undercharge. I did that for months. I priced low because I was scared to lose the case. But that just led to resentment — more work, less profit, no sustainability. Then I switched to a model that made sense — for me and the patient. Here’s how I price aligners now: Take your lab fee (let’s say $1,200–$1,800) Multiply it by 3x for your total fee — that builds in profit, chairtime, and refinements Script the value confidently: “This is designed to...