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The real way to differentiate your practice

Published 8 months ago • 1 min read

When I worked in 11 different offices, I noticed something strange.

Everyone was doing the same thing.

Taking insurance.

Modifying treatment to fit what was covered.

Neglecting what was truly best for patients.

And I went along with it until I realized my patients and I deserved better.

The turning point came when I inherited another doctor’s patients.

I started offering aligners.

Something the previous dentist never even mentioned.

The reactions were mixed.

Some patients called me a scammer.

Others were grateful I brought it up because they had been thinking about it for years.

And some just sat quietly, considering it.

The ones who doubted me hurt.

They made me question if I was really helping.

But the grateful ones changed everything.

They were not just happy about straighter teeth.

They improved their hygiene.

They flossed more.

They brushed more.

They smiled more.

That was the moment I realized: this is what sets a practice apart.

It is not the procedures.

It is belief.

Your belief in yourself.

Your belief in your treatment.

Your belief that you can transform your patients’ lives.

If you do not believe, you blend in.

Here are 3 simple levers for differentiation:

1. Offer what you believe in. Even if it is not popular. Patients will feel the conviction behind your words.

2. Hyper focus on the patient experience. From the first phone call to the moment they walk out the door. One doc I worked with had his team greet patients by name from caller ID and it completely changed the tone of every appointment.

3. Work on your team. Your systems are only as strong as the people behind them. Train your team to carry your belief into every interaction.

The bottom line:

What sets your practice apart is not the procedure mix or insurance plans.

It is the belief you bring into every patient conversation.

That is all for today.

If you want to learn how to build belief and efficiency into your aligner practice, I put together a free training:

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-Dr. Avi

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by Dr. Avi Patel

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