How solo docs beat DSOs at aligner growth

Published 21 days ago • 1 min read

It’s easy to look at DSOs and think:

“They’ve got the team, the tech, the budget… I can’t compete with that.”

But here’s what most don’t see:

Solo docs have something DSOs don’t — time, trust, and the ability to implement fast.

One of the docs I worked with started with 1 aligner case/month.

Six months later, she was doing 6+ — no big team, no agency, no sales script.

Just a simple workflow and a consistent message.

Here’s how solo offices win at aligners:

Scan every hygiene patient and flag crowding
Use a simple handoff: “Dr. Patel will talk with you about what’s going on here”
Offer consults on Aligner Day — one dedicated day/month where you batch them
Focus on outcomes, not selling — patients feel the difference

You don’t need to compete with corporate.

You just need a better system that works for your practice.

👉 If you want to see how to plan and schedule an Aligner day and generate $100k in 1 day, I made a training on it for you here: Watch it here 🎥

Video of the Week

Struggling to make your clear aligner cases more predictable?

In this video, I break down a real-life clear aligner case review and show you step-by-step how to spot unnecessary movements, optimize your ClinCheck treatment planning, and avoid common aligner case mistakes.

Whether you’re trying to improve predictable aligner movements, learn more about attachment optimization, or level up your aligner workflow as a dentist, this breakdown is packed with actionable tips. If you're serious about Invisalign case troubleshooting, aligner patient outcomes, and planning better cases, this one’s for you.

-Dr. Avi

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