Nothing kills momentum like back-to-back refinements. You think you’re done — and then another scan, another delay, another patient getting frustrated. I’ve been there. At one point, almost every case had a midcourse correction. I blamed the software… but it wasn’t that. It was me skipping steps upfront. Here’s how I reduced refinements by over 50%: Use attachments that actually do something — not just the auto-generated ones Set patient expectations: “This is a process. We’ll make...

At one point in 2020, I was $500K in debt, out of work… and delivering Uber Eats. Like most dentists, I started with CE. Spear modules. Clinical deep dives. Two weeks in, I realized: There was nothing to apply it to. So I checked out. Played Xbox. Made margaritas at 5. Took the Jaguars to the Super Bowl in franchise mode (twice). Until my wife looked at me and said, “You need to do something with yourself.” That’s when I signed up for Uber Eats. And weirdly… I liked it. I’d never had a job...

If you’re unsure about pricing… you’ll always undercharge. I did that for months. I priced low because I was scared to lose the case. But that just led to resentment — more work, less profit, no sustainability. Then I switched to a model that made sense — for me and the patient. Here’s how I price aligners now: Take your lab fee (let’s say $1,200–$1,800) Multiply it by 3x for your total fee — that builds in profit, chairtime, and refinements Script the value confidently: “This is designed to...