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Most dentists track the wrong things. Production. Collections. New patients per month. These are real numbers but they do not tell you why your aligner program is working or why it is not. The number that actually tells you everything is your case acceptance rate. Out of every patient you present aligners to, how many say yes? That is it. That is the whole scorecard. If you do not know that number off the top of your head, you do not have a system. You have a series of random events that...
I want to tell you something that took me a while to see. The doctor is not the reason most aligner cases fall apart. The team is. Not because they are doing anything wrong. Because no one ever trained them on what to do right. Here is what happens in most offices. The patient sits down. The doctor does the exam, sees a great aligner candidate, presents the case, and the patient says they will think about it. The doctor moves on. What the doctor does not know is that when the patient checked...
Every year dentists spend thousands of dollars going to conferences. The flight. The hotel. The registration fee. Time away from the practice. And most of them come home with a notebook full of ideas and a schedule that looks exactly the same as it did before they left. I get it. The energy at these events is real. The speakers are sharp. The conversations in the hallway are worth more than the sessions themselves sometimes. I love that environment. But there is a question I started asking...