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The quiet thing that killed your ad results

Published 20 days ago • 4 min read

Something changed earlier this year.

Dentists who were running ads that worked started seeing their numbers fall apart. Higher cost per lead. Lower conversions. Same budget. Same offer. Same everything.

And most of them had no idea why.

Meta rolled out a major update to its ad delivery system. They call it Andromeda. It changed how ads get matched to audiences at a fundamental level. The algorithm got smarter in some ways and completely disrupted performance in others.

I know because I felt it too.

Our Blueprint ads took a hit. CPL went up. Conversions dropped. We had to go back to the drawing board on creative and targeting.

Here is what I learned from going through it.

The dentists who recovered fastest were not the ones who panicked and turned everything off. They were the ones who treated it like a data problem. They tested new hooks. They changed the creative format. They let the algorithm relearn.

The ones who are still stuck are waiting for things to go back to normal.

They will not.

This is the new baseline. And the practices that figure out how to generate patients predictably inside this new environment are going to have a serious edge over every competitor who is still running the same tired creative from 2022.

If your ads have felt off lately, you are not imagining it. And it is fixable.

-Dr. Avi

Video of the Week

video preview​

Did you know that the average dental practice owner spends $2,500 a month on a marketing agency, and most of them are just throwing their money away?

In this video, I’m breaking down why traditional marketing approaches are failing so many dentists and what you can do instead to see real results.

I’ll show you how to take control of your marketing, cut unnecessary costs, and focus on strategies that actually grow your practice. If you’re tired of pouring money into marketing with little to no return, this video is a must-watch.

Ever wonder how much opportunity you're sitting on in your practice?

Take the aligner growth assessment to see what's possible below...

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by Dr. Avi Patel

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