Dentists have an ego problem.


Most dentists think we need to do it all.

We are prideful.

We think we are the best.

We assume everyone else should just figure it out.

We are wrong.

People do not need more operators.

They need leadership.

Leadership is not doing the work.

Leadership is showing people what good looks like and guiding them there.

You cannot expect a new hire to know what to do.

You cannot expect them to know the difference between right and wrong.

You have to onboard them so they understand what is required and what success actually looks like.

I learned this lesson the hard way with Aligner Blueprint.

When doctors enrolled, I assumed it was obvious.

You buy the course.

You watch the videos.

You apply what you learn.

You ask questions if you get stuck.

Sounds logical.

Humans do not work like that.

We need reminders.

We need guidance.

We need direction.

And we need it more than once.

When we installed a real onboarding system, everything changed.

Course completion rates went from around 30 percent to over 70 percent.

That is not because the content changed.

It is because people were actually consuming it.

More consumption led to more implementation.

More implementation led to more success.

That is the difference between leadership and operations.

The bottom line: Do not expect people to figure it out. Lead them through it.

If you are already in our program and have not finished, use this as your reminder to go do that.

If you are not in yet but are curious what a guided system looks like...

We just opened spots for our next Clear Aligner Confidence Bootcamp in Austin.

Over 67% of dentists who attend start a case within the first week back in practice.


Video of the Week

video preview

In this video, I’m going to save you the trouble and share exactly how to get your team on board with aligners, so you can grow your practice and serve your patients in a way that works for everyone.

-Dr. Avi


Want to learn more from me?

Free Trainings

Courses

DSO Solutions

Follow me on social

Don't want to be part of the newsletter community anymore? No worries! Unsubscribe here

600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246

If you do not want another email from me ever again - unsubscribe below. I will be sad to see you go as I plan to continue to bring as much value as I can for you - but I understand if you don't find any of this valuable. Best of luck with everything and thanks for your time!
Unsubscribe · Preferences

Get Clear Insights Straight to Your Inbox

Sign up for Clear Insights – your weekly source for all things Clear Aligners! I share exclusive insights, practical tips, and industry news that will help you take your Clear Aligner game to the next level - delivered straight to your inbox every week! Sign up below!

Read more from Get Clear Insights Straight to Your Inbox
youtube

Hey Doc, In today’s competitive landscape, the question isn’t whether you should offer clear aligners—it’s when you should hit the gas on your marketing spend to capture the market.Most GPs and DSOs make the same expensive mistake: they try to buy growth before they’ve built a foundation.Marketing is an amplifier, not a fix.If your internal case acceptance systems are underperforming, spending on ads only amplifies those inefficiencies. You end up spending more on patient acquisition than you...

video preview

I hear this from dentists all the time. “I just haven’t fully gotten into aligners yet because I don’t know enough.” If that sounds familiar, you’re not broken. You’re being a dentist. Think back to the first crown you ever prepped. Or your first extraction. Or the first time you gave local without your instructor standing behind you. You did not feel ready. You did not “know enough.” But you did it anyway. And the only reason it feels easy now is because you started before you were...

youtube

Doing something new is hard. Not because you are bad at it. Not because you are incapable. It is hard because you do not know what you are doing yet. That sounds obvious, but most of us forget it. We expect confidence before competence. We want clarity before reps. We want certainty before starting. That is not how learning works. When you do not know how to do something, your brain looks for reasons to stop. This feels risky. What if I mess it up? What if I look stupid? What if I fail? So...