Dentists have an ego problem.


Most dentists think we need to do it all.

We are prideful.

We think we are the best.

We assume everyone else should just figure it out.

We are wrong.

People do not need more operators.

They need leadership.

Leadership is not doing the work.

Leadership is showing people what good looks like and guiding them there.

You cannot expect a new hire to know what to do.

You cannot expect them to know the difference between right and wrong.

You have to onboard them so they understand what is required and what success actually looks like.

I learned this lesson the hard way with Aligner Blueprint.

When doctors enrolled, I assumed it was obvious.

You buy the course.

You watch the videos.

You apply what you learn.

You ask questions if you get stuck.

Sounds logical.

Humans do not work like that.

We need reminders.

We need guidance.

We need direction.

And we need it more than once.

When we installed a real onboarding system, everything changed.

Course completion rates went from around 30 percent to over 70 percent.

That is not because the content changed.

It is because people were actually consuming it.

More consumption led to more implementation.

More implementation led to more success.

That is the difference between leadership and operations.

The bottom line: Do not expect people to figure it out. Lead them through it.

If you are already in our program and have not finished, use this as your reminder to go do that.

If you are not in yet but are curious what a guided system looks like...

We just opened spots for our next Clear Aligner Confidence Bootcamp in Austin.

Over 67% of dentists who attend start a case within the first week back in practice.


Video of the Week

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In this video, I’m going to save you the trouble and share exactly how to get your team on board with aligners, so you can grow your practice and serve your patients in a way that works for everyone.

-Dr. Avi


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