Dentists have an ego problem.


Most dentists think we need to do it all.

We are prideful.

We think we are the best.

We assume everyone else should just figure it out.

We are wrong.

People do not need more operators.

They need leadership.

Leadership is not doing the work.

Leadership is showing people what good looks like and guiding them there.

You cannot expect a new hire to know what to do.

You cannot expect them to know the difference between right and wrong.

You have to onboard them so they understand what is required and what success actually looks like.

I learned this lesson the hard way with Aligner Blueprint.

When doctors enrolled, I assumed it was obvious.

You buy the course.

You watch the videos.

You apply what you learn.

You ask questions if you get stuck.

Sounds logical.

Humans do not work like that.

We need reminders.

We need guidance.

We need direction.

And we need it more than once.

When we installed a real onboarding system, everything changed.

Course completion rates went from around 30 percent to over 70 percent.

That is not because the content changed.

It is because people were actually consuming it.

More consumption led to more implementation.

More implementation led to more success.

That is the difference between leadership and operations.

The bottom line: Do not expect people to figure it out. Lead them through it.

If you are already in our program and have not finished, use this as your reminder to go do that.

If you are not in yet but are curious what a guided system looks like...

We just opened spots for our next Clear Aligner Confidence Bootcamp in Austin.

Over 67% of dentists who attend start a case within the first week back in practice.


Video of the Week

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In this video, I’m going to save you the trouble and share exactly how to get your team on board with aligners, so you can grow your practice and serve your patients in a way that works for everyone.

-Dr. Avi


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When you solve one problem, you create another. We see this all the time with doctors learning aligners. First, they want help with case selection. Then they want help with case acceptance. Then they want help with setup. Then delivery. Then refinements. Then finishing. That is not a bad thing. That is progress. The same thing happens with patients. You propose aligners to improve oral health. You solve the alignment problem. Now the patient notices things. The shape of their teeth. The...

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I have expanded my team and I am nervous. We are no longer just helping solo docs with aligners. We are now supporting associates at DSOs too. This hits deep for me. I used to be an associate at a DSO with no mentorship and no guidance. I had to find it and build it myself. DSOs have resources. They just struggle to deploy them in a way that actually helps doctors. That is the gap we are filling. Supporting doctors clinically while working with leadership to scale aligners responsibly. What...

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If you have more than one priority, they are not priorities. They are a wishlist. I used to write down 10 or more things I wanted to accomplish every day. By the end of the day, I felt busy. But I did not feel accomplished. Now my list usually has two or three things. That is it. Why? Because I am clearer on my goals. We think we need to be doing all the things. We do not. Being busy is easy. Being productive is harder. hink about it like this. Doing 20 fillings in a day feels busy. Starting...