You already have everything you need to grow your aligner practice. It is sitting in your schedule right now. Most dentists spend hundreds or thousands of dollars every month trying to bring in new patients. Ads. Mailers. SEO. And all of it to find someone who has never heard of them. Meanwhile the patients who already trust them, already like them, already show up every six months, are leaving without ever being offered aligners. That is not a marketing problem. That is a conversation...

Every year dentists spend thousands of dollars going to conferences. The flight. The hotel. The registration fee. Time away from the practice. And most of them come home with a notebook full of ideas and a schedule that looks exactly the same as it did before they left. I get it. The energy at these events is real. The speakers are sharp. The conversations in the hallway are worth more than the sessions themselves sometimes. I love that environment. But there is a question I started asking...

Something changed earlier this year. Dentists who were running ads that worked started seeing their numbers fall apart. Higher cost per lead. Lower conversions. Same budget. Same offer. Same everything. And most of them had no idea why. Meta rolled out a major update to its ad delivery system. They call it Andromeda. It changed how ads get matched to audiences at a fundamental level. The algorithm got smarter in some ways and completely disrupted performance in others. I know because I felt...