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I have expanded my team and I am nervous. We are no longer just helping solo docs with aligners. We are now supporting associates at DSOs too. This hits deep for me. I used to be an associate at a DSO with no mentorship and no guidance. I had to find it and build it myself. DSOs have resources. They just struggle to deploy them in a way that actually helps doctors. That is the gap we are filling. Supporting doctors clinically while working with leadership to scale aligners responsibly. What...
If you want to grow, you have to say no. Going into 2026, you will need to say no to more things than you say yes to. If clear aligners are not the area of your practice you want to grow, you should not watch my free training. You should not sign up for courses. You should not even be thinking about it. That might sound harsh, but clarity creates speed. If your goal is to improve schedule efficiency, then the only content you should be consuming and implementing is content that helps you do...
Most practices look the same. They take insurance, modify treatment to fit coverage, and neglect what is truly best for patients. That is why so many dentists get compared to the office next door. If you want to stand out, you need to differentiate. Here are 3 simple levers for differentiation: 1. Offer what you believe in. Even if it is not popular. Patients can feel when you truly believe in your treatment. 2. Hyper focus on the patient experience. From the first phone call to the moment...