Hey Doc, In today’s competitive landscape, the question isn’t whether you should offer clear aligners—it’s when you should hit the gas on your marketing spend to capture the market.Most GPs and DSOs make the same expensive mistake: they try to buy growth before they’ve built a foundation.Marketing is an amplifier, not a fix.If your internal case acceptance systems are underperforming, spending on ads only amplifies those inefficiencies. You end up spending more on patient acquisition than you...

I hear this from dentists all the time. “I just haven’t fully gotten into aligners yet because I don’t know enough.” If that sounds familiar, you’re not broken. You’re being a dentist. Think back to the first crown you ever prepped. Or your first extraction. Or the first time you gave local without your instructor standing behind you. You did not feel ready. You did not “know enough.” But you did it anyway. And the only reason it feels easy now is because you started before you were...

Doing something new is hard. Not because you are bad at it. Not because you are incapable. It is hard because you do not know what you are doing yet. That sounds obvious, but most of us forget it. We expect confidence before competence. We want clarity before reps. We want certainty before starting. That is not how learning works. When you do not know how to do something, your brain looks for reasons to stop. This feels risky. What if I mess it up? What if I look stupid? What if I fail? So...