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Hey Friends, I used to think aligner reps were just salespeople until my brother went through Align’s training. He learned not only about the product but also about dental anatomy and basic biomechanics. I was impressed honestly lol The training they get is far more comprehensive than you might expect. Now, not all reps are created equal—some are hired without going through the full program. But if you’ve got a territory rep who’s been through the proper training, they’re a valuable resource...
Hey Friends, When it comes to presenting treatment plans, I’ve seen too many dentists make the mistake of only listing a single line—“Clear Aligners: $5500.” But here’s the thing: patients need to understand why they’re investing that amount and what they’re getting in return. Take a few minutes to list everything you’re providing for that $5500: unlimited appointments, retainers, digital scans, before-and-after photos, the aligners themselves, and even materials. Stack the value and show...
Hey Friends, I’ve noticed that some team members ask for incentives or bonuses for aligner cases, but here’s the thing—aligners are a regular part of your treatment offerings, just like fillings or crowns. Do you offer bonuses for every crown or implant case? Probably not. Before jumping to offer incentives, think twice. Offering bonuses for something that’s regularly offered can set the wrong precedent. It can create short-term wins but lead to long-term expectations that could backfire. I’m...