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An orthodontist on our team shared a case that went sideways. A 24-year-old walked in with one complaint. Her top front teeth stuck out and she hated how it looked when she smiled. That was it. That was the whole list. Her back teeth were a Class II. But the bite was stable and had been for years. The ortho went after the Class II anyway. Distalization. TADs. Elastics. Attachments. Two years of treatment. The patient hated the elastics. She hated the attachments. She stayed compliant the...
A doctor on our coaching call told me he feels like a broken record. He joined his practice a year ago. The practice already sells a lot of Invisalign. Every recall patient has heard the pitch from three other dentists. So he says it again. And they look at him like they have heard it all before. Because they have. He asked me how to break through. Here is what I told him. I had a patient who cracked a molar. I showed him the wear. I told him his bite was doing it. I told him we could fix the...
Every practice has patients who show interest in clear aligners. The real question is: What happens next? Many doctors assume that once a patient expresses interest, they’ll naturally move forward with treatment. In reality, that’s where many opportunities are lost—not because patients said “no,” but because the practice didn’t have a consistent process to guide them toward saying “yes.” Over the years, I’ve found that successful clear aligner practices don’t rely on luck. They rely on...