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A doctor on our call said something I think about a lot. She told us her consult is good. Her financing is good. Patients say yes. Then the ClinCheck lands in her inbox and she freezes. She scrolls through the movements. She tries to remember what to look for. It looks fine, so she approves it. And then she feels sick. Because she has no idea what she just approved. Her words: "I feel like I don't know what I don't know." That is the real bottleneck for most doctors. Not the pitch. The plan....
An orthodontist on our team shared a case that went sideways. A 24-year-old walked in with one complaint. Her top front teeth stuck out and she hated how it looked when she smiled. That was it. That was the whole list. Her back teeth were a Class II. But the bite was stable and had been for years. The ortho went after the Class II anyway. Distalization. TADs. Elastics. Attachments. Two years of treatment. The patient hated the elastics. She hated the attachments. She stayed compliant the...
A doctor on our coaching call told me he feels like a broken record. He joined his practice a year ago. The practice already sells a lot of Invisalign. Every recall patient has heard the pitch from three other dentists. So he says it again. And they look at him like they have heard it all before. Because they have. He asked me how to break through. Here is what I told him. I had a patient who cracked a molar. I showed him the wear. I told him his bite was doing it. I told him we could fix the...