Hey Friends,
Expanding services in your dental practice, such as offering aligners, comes with its set of challenges.
One of the most significant hurdles can be internal resistance from your own team.
Today, I want to share a story about how I helped a fellow dentist overcome this exact obstacle.
The Challenge of Change
Dr. Smith (name changed for privacy) was excited to introduce aligner services in his practice.
He understood the benefits—both for his patients and his business.
However, his team was less enthusiastic.
They were hesitant about the new workflows, particularly the implementation of regular scans, fearing it would complicate their already busy schedules.
Step-by-Step: Overcoming Resistance
I stepped in to help Dr. Smith address these concerns with his team. Here’s how we tackled it:
1. Education First: We started by hosting a training session where I explained the benefits of aligners and the importance of scans not just for patient outcomes but also for the practice’s growth. Understanding the ‘why’ behind the change is crucial.
2. Hands-On Demonstrations: Sometimes, resistance comes from a fear of the unknown. We organized hands-on demonstrations to show the team just how straightforward and efficient scanning can be with the right techniques and tools.
3. Addressing Concerns: I encouraged an open forum during the training where team members could voice their concerns. We tackled each point, ensuring that everyone felt heard and their worries were addressed.
4. Gradual Implementation: Instead of overhauling everything at once, we introduced scanning gradually. This allowed the team to get comfortable with the process without feeling overwhelmed.
5. Celebrating Small Wins: Each time a team member completed a scan or a patient accepted aligner treatment, we celebrated. This recognition helped build momentum and confidence.
The Outcome
Within a few months, Dr. Smith’s team had fully integrated scanning into their routine.
The initial resistance turned into enthusiasm as they saw the positive impact on their patients and practice.
Dr. Smith reported a significant uptick in patient satisfaction and practice revenue.
Your Takeaway
If you’re facing resistance to new procedures in your practice, remember that change management is as much about psychology as it is about logistics.
Equip your team with knowledge, ease them into new processes, and ensure they feel supported throughout the transition.
Implementing new services like aligners can be transformative for your practice, but it’s a journey that requires everyone’s buy-in.
If you’re looking for more insights on how to smoothly integrate new procedures or overcome other common challenges, reply to this email with the word "TEAM" and I will reply with a potential solution for you.
(all responses go directly to my iPhone - not a bot)
Video of the Week
There are real barriers that stop dentists from doing several clear aligner cases a month. But thousands of offices have found simple strategies to overcome them and boost their confidence.
I used to be one of those dentists who lacked confidence in doing aligners and delayed starting for years. Now, after teaching over 180 dentists these techniques, in this video, I’m sharing the 5 key reasons most dentists avoid aligners and how to break through them.
If you enjoy dental content and you are not already - subscribe to my youtube channel - I drop a new video every week!
Your Friend,
Dr. Avi
P.S. Want to learn more from me?
Check out my online courses below
Clear Aligner Masterclass (free)
How To Maximize Revenue And Minimize Chair Time (Free)
Clear Aligner Blueprint (Core Curriculum Aligner Course)
Aligner Launchpad (Comprehensive Aligner Course)
Clear Aligner Advisor Website
Do you own multiple practices and feel bogged down by mentorship?
Would you like to outsource your aligner training and support so that your practices can increase their revenue + you can get more time to focus on other aspects of your business?
If so...your group may be a good candidate for our Aligner Advantage program - book a time HERE so we can see if we can help.
P.P.S. - If you have any questions about Aligner Launchpad (clear aligner training program) feel free to book a no obligation - 1 on 1 discovery call with me here: https://calendly.com/doctoravi/aligner-launchpad-discovery-call
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