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A dentist I know crowned a molar. Routine case. Nothing eventful. The patient came back a week later with her husband. She was furious. She said there was a gap between her two front teeth. She said his crown caused it. He could have argued. He could have explained why a crown on a back tooth cannot open a diastema in the front. Instead he pulled up her scan from before he touched her. The gap was right there. She looked at the screen. She said, "Oh." Her husband looked at her. He had taken...
A doctor on our call kept sharpening her script. She explains wear. She explains recession. She shows old scans next to new ones. She asks what the patient wants for their teeth in ten years. Patients nod. Then they defer. She thought her communication was the problem. Then she told me how her office collects. Cases are about four thousand dollars. Half up front. The rest inside two or three months. No monthly option. That is not a communication problem. I asked her a question. Someone offers...
A doctor on our call said something I think about a lot. She told us her consult is good. Her financing is good. Patients say yes. Then the ClinCheck lands in her inbox and she freezes. She scrolls through the movements. She tries to remember what to look for. It looks fine, so she approves it. And then she feels sick. Because she has no idea what she just approved. Her words: "I feel like I don't know what I don't know." That is the real bottleneck for most doctors. Not the pitch. The plan....