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Smile Direct Club Shuts Down: How This Impacts You
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Hey Friends, What a ride this week has been! π The major highlight? Drumroll, please... my brand-spankin' new desk setup. As much as I had a nostalgia trip with the old one, this upgrade's got me all kinds of pumped. Here's to new beginnings and more ergonomic joy! Now, let's talk webinars. Dr. Sonia Chopra and I teamed up for a knowledge-packed session, and guess what? Over 1000 awesome folks signed up! π If you missed the action, fear not. You can catch the replay right here. Trust me; it's worth the watch! Speaking of travels, just touched down in Jacksonville with Neha and our four-legged sidekick, Simba. The fam's taking the reins while we sneak off on our baby-moon to the Cayman Islands. π΄ Next week, it's all about baby shower vibes with tons of family and friends joining the love fest. Excitement level? Through the roof! β Here's to memories, upgrades, and embracing all the good vibes. Until next week, stay awesome! Something You Should Know...BREAKING NEWS: Hereβs what you need to know:
In an ironic twist, SmileDirectClub is advising patients in need of orthodontic care to seek help from their dentists, emphasizing the potential for dentists to step into this space. If you are looking for training on aligners we are closing out our final cohort for Aligner Launchpad. β
β Did you know that your dental product/services could reach over 3,500 dental professionals through our newsletter? π¦·β¨ If you're interested in giving your business a spotlight, drop us a line at info@clearaligneradvisor.co. Let's spread the word together! Straight TalkEmbracing Clear Aligners Amidst Career Transitions As dentists, especially those fresh out of graduation, navigating various associateships can be a common experience. You might find yourself moving between multiple practices within a short period due to various reasons like changes in practice ownership or the realization by a practice that they don't need an associate. This frequent turnover can create a sense of instability, impacting your confidence and willingness to explore new treatment options, like clear aligners. However, it's important to recognize that each new environment offers a unique opportunity to grow and define yourself as a dental professional. While dealing with career transitions, it's crucial to focus on expanding your skill set and treatment offerings, which includes considering innovative solutions like clear aligners. Clear aligners represent a significant advancement in dental treatment and can be a valuable addition to your practice, regardless of your current stage or setting. Embracing them can not only enhance your expertise but also provide your patients with modern and effective treatment options. As you continue to evolve in your career, consider integrating clear aligners into your practice. This will not only benefit your patients but also contribute to your professional growth and adaptability in diverse dental settings. β Video of the Weekβ β In this video, we're going to explain how smiledirectclub, a 9-billion-dollar company, went bankrupt. β If you enjoy dental content and you are not already - βsubscribe to my youtube channelβ - I drop a new video every week! β β Your Friend, Dr. Avi P.S. Want to learn more from me? Free Strategy Call For: 1 on 1 Online Business/Social Media Coachingβ β βClear Aligner Masterclass (free)β βAligner Launchpad (Comprehensive Aligner Course)β βClear Aligner Advisor Websiteβ P.P.S. - If you have any questions about Aligner Launchpad (clear aligner training program) feel free to book a no obligation - 1 on 1 discovery call with me here: https://calendly.com/doctoravi/aligner-launchpad-discovery-callβ Did you enjoy this edition and want to read previous editions of Clear Insights?
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Doing something new is hard. Not because you are bad at it. Not because you are incapable. It is hard because you do not know what you are doing yet. That sounds obvious, but most of us forget it. We expect confidence before competence. We want clarity before reps. We want certainty before starting. That is not how learning works. When you do not know how to do something, your brain looks for reasons to stop. This feels risky. What if I mess it up? What if I look stupid? What if I fail? So...
Most dentists think we need to do it all. We are prideful. We think we are the best. We assume everyone else should just figure it out. We are wrong. People do not need more operators. They need leadership. Leadership is not doing the work. Leadership is showing people what good looks like and guiding them there. You cannot expect a new hire to know what to do. You cannot expect them to know the difference between right and wrong. You have to onboard them so they understand what is required...
When you solve one problem, you create another. We see this all the time with doctors learning aligners. First, they want help with case selection. Then they want help with case acceptance. Then they want help with setup. Then delivery. Then refinements. Then finishing. That is not a bad thing. That is progress. The same thing happens with patients. You propose aligners to improve oral health. You solve the alignment problem. Now the patient notices things. The shape of their teeth. The...