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Most dentists fail to convert existing patients into aligner starts for one simple reason: they do not offer it. They fear the patient will ask, “Why did you not tell me this before?” But the truth is you just did not know how before. You are allowed to grow and improve. Here are 3 simple tactics to convert existing patients into aligner starts: Cracked teeth. If a patient is repeatedly fracturing molars, evaluate their bite. Even distribution of forces through alignment is the long-term fix....
I used to think growth meant taking on harder cases. That is what I saw other dentists doing with implants. They would start with a single tooth, then graduate to multiple teeth, and eventually full arch cases. Complexity stacked, and so did their confidence. So I assumed aligners worked the same way. But it did not take long to realize they don’t. Here is what I noticed. On Instagram, the dentists posting complex aligner cases were not celebrating at the finish line. They were relieved. More...
Most dentists believe growth comes from doing more complex cases. That is true for implants. You start with a single tooth, then move to multiple, then full arch cases. But aligners are different. Complexity does not equal growth. Here is why. More complexity means more refinements. More refinements means more time. More time means less profitability. If you want to grow with aligners, you need efficiency, not complexity. Here are 3 levers to focus on: Case selection: Do more of the simple,...