Hey Friends,
You show them the scan.
You explain the benefits.
You tell them their bite will only get worse over time.
And they STILL don’t move forward.
Why?
Because logic doesn’t sell aligners—emotion does.
Most dentists try to sell aligners by talking about:
• Cosmetics
• “It’s a good investment for your smile”
But patients buy aligners for ONE reason: they don’t like how they feel about the health of their teeth.
Highlighting where they are at - and all the things that can go wrong OUTSIDE of the appearance of their teeth will help drive the message home.
More problems in dentistry only get more expensive the longer they wait to do something about it.
They don't know that.
You do.
So tell them.
🔥 Actionable Tip: Next time you scan a patient, show them the screen and ask: “What do you see?”
Let them talk.
When they point out crowding, respond with: “Would you like to improve that?”
Simple.
No pushing.
Just guiding them to their own decision.
Video of the Week
In this video, I break down the step-by-step aligner treatment workflow, from the new patient consultation and scanning process to case review, treatment planning, and patient communication. Learn how to streamline your clear aligner treatment planning, improve case acceptance, and ensure predictable clear aligner success with a structured approach.
Whether you're new to aligners or looking to optimize your workflow, this system will help you confidently deliver great results every time!
If you enjoy dental content and you are not already - subscribe to my youtube channel - I drop a new video every week!
Straight Talk
Every day, a new company pops up claiming they can “take ortho off your plate” with in-house solutions or a “virtual orthodontist.” Sounds great in theory, right? Less work, more cases, easy money. But before you sign up, ask yourself—will this actually work for you?
Here’s the truth: Every service has an ideal customer. If you or your doctors have little to no experience with aligners, you’re not the right fit for these services—yet. Because no matter how much they handle, you are still responsible for the patient’s care.
Yes, they can do the "work" you don’t want to do. But if you don’t understand what’s happening in the treatment plan, you’re flying blind. And when something goes wrong (because at some point, it will), you won’t have the confidence to troubleshoot.
This isn’t about capability—it’s about confidence. And confidence isn’t something you can outsource.
What you actually need is proper training and ongoing support to start cases with clarity and predictability. Once you’ve built that confidence, services that "take ortho off your plate" can become a great tool—because now, you are the fail-safe.
At the end of the day, you’re asking a human to wear plastic 22 hours a day. That introduces variables you can’t control. You need to be ready to adapt when things don’t go as planned.
Confidence isn’t optional. It’s the foundation of success with aligners.
Your Friend,
Dr. Avi
P.S. Want to learn more from me?
Check out my online courses below
Clear Aligner Masterclass (free)
How To Maximize Revenue And Minimize Chair Time (Free)
Clear Aligner Blueprint (Core Curriculum Aligner Course)
Aligner Launchpad (Comprehensive Aligner Course)
Clear Aligner Advisor Website
Do you own multiple practices and feel bogged down by mentorship?
Would you like to outsource your aligner training and support so that your practices can increase their revenue + you can get more time to focus on other aspects of your business?
If so...your group may be a good candidate for our Aligner Advantage program - book a time HERE so we can see if we can help.
P.P.S. - If you have any questions about Aligner Launchpad (clear aligner training program) feel free to book a no obligation - 1 on 1 discovery call with me here: https://calendly.com/doctoravi/aligner-launchpad-discovery-call
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